IRVINE, Calif.–(BUSINESS WIRE)–Boost Mobile, a leader in the no-contract wireless industry with award-winning service plans, will introduce another industry first, BBM™Unlimited, which features worldwide unlimited access to BlackBerry® Messenger (BBM™) and talk and text with payments that shrink to as low as $30 a month. Continuing the Boost Mobile trend of offering more choice, flexibility and value, this offer is available beginning on July 10 exclusively with the BlackBerry® Curve™ 9310 smartphone, which is launching the same day for $99.99 (excluding taxes).
BBM, available for all BlackBerry users worldwide, is one of the largest mobile social networks with more than 56 million active customers globally. Customers can experience real-time communications and easily chat with friends at the speed of now, with instant responses and “read” confirmations. Plus, BBM goes beyond chat with more than 1,000 BBM-connected apps available for download on BlackBerry App World™. BBM-connected applications offer a social, interactive experience that’s not available on any other smartphone platform.
“We have partnered closely with RIM to enhance the Boost Mobile line-up and launch the first-ever no-contract BlackBerry smartphone priced under $100,” said Andre Smith, vice president-Boost Mobile. “This breakthrough device is matched with the most affordable BlackBerry service plan in the industry with shrinking payments and unlimited talk, text and worldwide BlackBerry Messenger.”
Similar to other monthly unlimited plans offered by Boost Mobile, the $45 BBM Unlimited plan provides customers the opportunity to be rewarded for simply making on-time payments. For every six on-time payments, customers will see their monthly payment shrink by $5, eventually getting down to as low as $30 a month for unlimited nationwide talk and text and worldwide BBM access. Payments do not need to be consecutive to qualify for these saving milestones.
BlackBerry Curve 9310 gives consumers the full power of the BlackBerry messaging and social-centric applications in the familiar BlackBerry Curve form factor. The smartphone will be available at Boost Mobile exclusive retail stores, select independent wireless dealer locations nationwide and at www.boostmobile.com with free shipping. It will also be available at select Best Buy locations next month.
Messaging on BlackBerry Curve 9310 is made easy with a full QWERTY keyboard and optical trackpad. In addition to real-time chat with BBM, customers can share large multimedia files (up to 6MB), including pictures, voice notes, calendar entries and locations. The smartphone is also Wi-Fi® enabled, giving users the opportunity to enjoy unlimited data. Key smartphone features include:
- Dedicated BlackBerry Messenger key
- Text and email (supports Yahoo!®, Gmail® and Hotmail®)
- 3.2MP camera with flash
- Speedy Web browsing
- BlackBerry® 7.1 OS
- Access to thousands of apps and games on BlackBerry App World™
- Easy Access to Facebook®, MySpace™, Twitter®, YouTube® and more
- Stereo Bluetooth® support
- Wi-Fi and GPS1 enabled
- Built-in FM radio
- Great battery life (up to eight hours talk time or 18 days standby; up to 70 hours of music playback with headphones)
About Boost Mobile
Boost Mobile, one of Sprint’s prepaid brands and recently recognized by J.D. Power and Associates as “Highest Ranked in Purchase Experience Among Non-Contract Wireless Providers,” offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its Monthly Unlimited with Shrinking Payments no-contract service, where the longer you stay the less you pay with on-time payments for unlimited voice, text messaging, Web, email and calls to 411. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 281 million people, and on the Nextel National Network, reaching more than 281 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from LG, Motorola, Research In Motion (RIM), Samsung, Sanyo and ZTE, ranging from entry-level to Android™ smartphone devices available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target, Family Dollar, Walgreens and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network. Re-Boost® Cards are available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at Facebook and Twitter; and purchase products at www.boostmobile.com.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.
1 Service available with the $60 BlackBerry Monthly Unlimited Plan
Mark your calendars and be part of the biggest concert party this year as Globe Telecom, the leader in postpaid, and Research In Motion (RIM), the company behind BlackBerry®, mount another first by bringing international rapper and songwriter Nicki Minaj to Manila for a ‘one night-only’ concert at the SM Mall of Asia Arena on July 11, 2012, the only Southeast Asian leg of her Pink Friday Tour.
Get up close and live with the global music icon that is Nicki Minaj who has captivated millions of fans across the globe with her hit song ‘Super Bass’ for free
when you purchase a new BlackBerry® Curve™ 9220 or BlackBerry® Curve™ 9320 smartphone from Globe with a Globe My Super Plan, a portfolio of the most flexible and
customizable postpaid plans that allow customers to design their postpaid service plan based on their choice of consumable monthly amounts, freebies, and add-ons.
Globe subscribers availing of the new BlackBerry Curve smartphones are in for the biggest treat of their lives with a free and exclusive access to a night of great music as they move and groove to their favorite Nicki Minaj hits. Subscribers getting a new BlackBerry Curve 9220 are entitled to one (1) free ticket*, while those purchasing a new BlackBerry Curve 9320 get two free (2) tickets** to the concert party of the year. Existing subscribers outside their lock-up can opt to re-contract their account subscription and get the BlackBerry Curve 9220 or the BlackBerry Curve 9320 for the free tickets, while those within lock-up can either get a new postpaid line or purchase a prepaid phone kit.
The BlackBerry Curve 9220 comes free with My Super Plan 499 plus a P99 unlimited BlackBerry Chat subscription while the BlackBerry Curve 9320 is free with My Super Plan BlackBerry Unli Surf Combo Plan 999. For as low as P598/month, Globe subscribers can get the BlackBerry Curve 9220 complete with a P499 monthly consumable amount for calls and texts, unlimited access to BBM™ (BlackBerry® Messenger) and 2 freebies, in addition to the one (1) free concert ticket. On the other hand, subscribers can enjoy the BlackBerry Curve 9320 for only P999/month with unlimited surfing, P400 monthly consumable for calls and texts, and 1 freebie, in addition to the two (2) free concert tickets.
Nicki Minaj quickly became a global music phenomenon when she released her debut album ‘Pink Friday’ in November 2010. It became an instant hit, peaking at
number one on the U.S. Billboard 200 and being certified Platinum by the Recording Industry Association of America (RIAA) only a month after its release. She became the
first female solo artist to have seven singles on the Billboard Hot 100 at the same time. Her second single, “Your Love” reached number 1 on the Billboard Hot Rap Songs chart, making Minaj the first female artist to top the chart unaccompanied since 2002. Her second studio album, Pink Friday: Roman Reloaded was released in April this year.
“Socially-connected customers in the Philippines will love the new stylish BlackBerry Curve 9320 and 9220 smartphones,” said Hastings Singh, Managing Director, South Asia at RIM. “Our customers are important to us, so together with our partner Globe, we wanted to offer new My Super Plan customers who choose a BlackBerry
Curve 9320 or 9220 an amazing ‘thank you’ in the form of free tickets to see Nicki Minaj, one of the hottest music acts out there,” he added. “Globe is very excited to partner with BlackBerry in bringing Nicki Minaj up close and personal to her Filipino fans this July. Flying an international artist for an exclusive concert in the country as the only Southeast Asian destination is something we’ve never done before. As part of our continuing efforts to further grow our postpaid business, we are making Nicki Minaj’s concert party as our biggest freebie ever, making it exclusive to subscribers getting the new BlackBerry Curve 9220 or BlackBerry Curve 9320. With these two new BlackBerry smartphones, users can join the conversation and share a great concert party experience with each other, only from Globe and BlackBerry,” said
Martha Sazon, Head of Globe Postpaid.
Get the newest BlackBerry Curve smartphones from Globe now by visiting www.globe.com.ph/blackberrycurve, going to the Globe Store nearest you, or calling
730-1010 and become boom-ified with the Pink Friday gal herself, Nicki Minaj.
New BlackBerry Curve 9320 and BlackBerry Curve 9220 Smartphones are Easy to Use and Easy to Own
Bangkok, Thailand – Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today introduced two stylish new smartphones for socially-connected customers in Thailand. The new BlackBerry® Curve™ 9320 and BlackBerry® Curve™ 9220 smartphones feature all the market-leading messaging and social networking capabilities that have helped make BlackBerry smartphones popular in Thailand. Designed to be easy to use and easy to own, these new models both offer the longest lasting battery life yet in a BlackBerry Curve smartphone, allowing users to make the most of their day.
“The new BlackBerry Curve 9320 and 9220 smartphones offer truly unique and compelling messaging and social networking experiences for mobile users in Thailand. We believe that Thai customers will also appreciate the ease-of-use and affordability of these new models,” said Nicholas Horton, Managing Director, Indochina at RIM.
The BlackBerry Curve 9320 and BlackBerry Curve 9220 have everything a customer needs to stay in touch with the people and things that matter most to them. They offer the best keyboards in their class for quick and easy typing, and they even feature a new dedicated BBM™ key to bring the power of RIM’s popular mobile social network up in an instant.
Customers can also easily interact with their social network in real time, using preloaded apps for Facebook® and Twitter®. In addition, the new Social Feeds 2.0 app is preloaded, allowing customers to post updates to multiple social networks simultaneously and capture updates from news sources (RSS), social apps and instant messaging apps all in one consolidated view. The integrated camera includes a flash and supports video recording, and pictures taken with the Curve 9320 can be tagged with their location thanks to the smartphone’s built-in GPS.
The new BlackBerry Curve smartphones also feature a built-in FM radio that allows customers to tune into their favorite local stations, and listening to the FM radio does not require a data plan or use data services. With the long lasting battery in these smartphones, customers can get up to 7 hours of talk time or up to 28 hours(1) of music playback or FM radio listening with headphones.
These new smartphones come with the new BlackBerry® 7.1 OS and include Parental Controls(2), a brand new, on-device feature that provides parents and guardians with simple options to help protect children by restricting access to specific functions, features and applications. The BlackBerry Curve 9320 also features Mobile Hotspot support(2).
The BlackBerry Curve 9220 is available today through BlackBerry authorized partners and distributors in Thailand. Availability dates for the BlackBerry Curve 9320 will be announced in conjunction with RIM’s distribution and carrier partners in Thailand.
For more information please visit, http://th.blackberry.com/Curve
(1) Music playback is rated at up to 28 hours on the BlackBerry Curve 9220 and up to 30 hours on the BlackBerry Curve 9320.
(2) Please check with your carrier for availability.
About Research In Motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
Forward-looking statements in this news release are made pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as “expect”, “anticipate”, “estimate”, “may”, “will”, “should”, “intend”, “believe”, and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by RIM in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that RIM believes are appropriate in the circumstances. Many factors could cause RIM’s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the “Risk Factors” section of RIM’s Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on RIM’s forward-looking statements. RIM has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. Wi-Fi is a registered trademark of the Wi-Fi Alliance. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.