Stuttgart/Waterloo – Porsche Design and Research In Motion (NASDAQ: RIMM; TSX: RIM) today launched the elite new Porsche Design P’9981 smartphone from BlackBerry® in Canada. The Porsche Design P’9981 smartphone from BlackBerry is now available at the new Porsche Design store in Yorkville Toronto at a retail price of $1890.
Instantly identifiable as a Porsche Design product, the exclusive material choices for this unique smartphone include a forged stainless steel frame, hand-wrapped leather back cover, sculpted QWERTY keyboard, and crystal clear touch display. The customized Porsche Design P’9981 comes with an exclusive Porsche Design UI and a bespoke Wikitude World Browser augmented reality app experience. The handset also includes a premium, exclusive PIN that easily identifies the customer as a holder of a Porsche Design P’9981 smartphone from BlackBerry.
“Porsche Design has been a symbol for Iconic Style since 1972. And the brand new P’9981 smartphone is a milestone product for Porsche Design,” said Dr. Juergen Gessler, CEO of the Porsche Design Group. “It is a representation of the iconic Porsche Design styling philosophy and RIM’s technology-driven focus, which combine to deliver engineered luxury and powered performance in a smartphone for the discerning consumer.”
“This collaboration stems from a shared belief that form equals function,” said Todd Wood, SVP for Industrial Design, Research In Motion. “The Porsche Design P’9981 is a truly modern luxury smartphone, where the timeless style of Porsche Design meets the unmatched mobile experience provided by BlackBerry.”
Powerful hardware and software
The Porsche Design P’9981 is built on a performance driven platform that features a 1.2 GHz processor and Liquid Graphics™ technology, which enables a highly responsive touch experience with incredibly fast and smooth graphics. It also features HD video recording, 24-bit high resolution graphics, advanced sensors enabling new augmented reality applications, and built-in support for NFC (Near Field Communications). It comes with 8 GB of on-board memory, expandable to up to 40 GB with a microSD card.
BlackBerry® 7, the operating system for the new Porsche Design P’9981, delivers a highly refined and integrated suite of phone, email, messaging and social apps. It includes a next generation BlackBerry® browser, which provides a fast, fluid web browsing experience that is among the best in the industry, and comes with a number of pre-loaded applications that keep customers connected and productive throughout the day.
For more information please visit http://ca.blackberry.com/smartphones/p9981/.
About Porsche Design
Porsche Design is a luxury brand with a special focus on products that are technically inspired. The brand Porsche Design was founded in 1972 by Professor Ferdinand Alexander Porsche. The products are the embodiment of functionality, timelessness and purist design. They impress by the technical innovations they incorporate. The product portfolio includes watches, sunglasses, luggage, electronic products, a line of fragrances for men as well as a sport and fashion collection. All products of the brand are designed at the Porsche Design Studio in Zell am See, Austria, and are sold worldwide in the brand’s own stores, in franchise stores, shop-in-shops, quality department stores and exclusive retailers.
About Research In Motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM).
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Stuttgart/Cologne. The Porsche Design P‘9981 smartphone by BlackBerry has been awarded as “Smartphone of the Year 2012” by a distinguished jury at the renowned Plus X Award®. The German luxury brand’s product combines typical straight-line and puristic design by Porsche Design and innovative technologies by BlackBerry.
“Porsche Design has been a symbol for Iconic Style since 1972,” says Dr. Juergen Gessler, CEO of the Porsche Design Group. “Products with clean lines and no frills are at the heart of our design philosophy. Our collaboration with BlackBerry led to a smartphone that implements our credo without compromises. The Porsche Design P’9981 Smartphone by BlackBerry is a modern luxury smartphone that combines timeless design with state-of-the-art technology.”
Axel Kettenring, Managing Director RIM Germany, says: “We are very proud to receive this seal of quality. Receiving the Plus X Award for the Porsche Design P’9981 smartphone confirms we are operating at the cutting edge with our demand for design and quality.”
The Plus X Award is awarded in the categories technology, sport and lifestyle paying particular attention on innovative and future-oriented products that distinguish themselves from others by a noteworthy added value – the Plus X Factor.
Please find more information on the Porsche Design P’9981 Smartphone by BlackBerry under de.blackberry.com/devices/p9981.